Candy Crush
All Stars

Creative Direction for Candy Crush All Stars - the free to enter tournament with a $1M prize pool.

The creative turns the iconic ‘All Star’ song by Smash Mouth into a singalong anthem as viewers are transported through an animated expression of the tournament.

The campaign ran in the US and Canada and features a full length karaoke style music video as well as TV, Cinema, Radio, Spotify, Social and Digital Out of Home including immersive screens in Times Square and at 42nd and 8th in NYC.